Marketing is an important aspect of any business. It is a key to success and growth. The marketing field is constantly changing and adapting to the current market. One way businesses can stay competitive and relevant in their industry is by implementing innovative marketing tactics. Innovative marketing strategies can be effective because they are not following the traditional practices of past companies, they can be cost-effective, and they also target specific.
One of our distinguished MBE’s, Mercedita Roxas-Murray, joins us for HotChat. As Founder & CEO of Montage Marketing Group LLC, she brings a unique perspective on how a marketing services agency navigates the new normal internally and for its clients. This will be a great discussion about how she got started and managed this pandemic. This is a continuation of our special series showcasing MBE’s and their “Untold Stories.”
Montage Marketing Group, LLC., is a marketing outreach, engagement, events, and communications agency that empowers clients to achieve goals and engage audiences. With over 20 years in the marketing industry, Mercedita is a recognized leader in the integrated marketing space. Montage specializes in work that positively impacts the community and the audiences it engages on behalf of clients. Montage and its team have created strategic marketing communications solutions and implemented programs that deliver results, positive outcomes, and impact on clients in the government and commercial sectors. Some clients include the National Institutes of Health, the Department of Homeland Security, Montgomery County Volunteer Center, the Department of Environmental Protection, and the National Park Service.
Here’s What You’ll Get In This Episode
00:10] Episode intro and a quick bio of today’s guest
[05:26] Who’s Mercedita Roxas Murray, and how did she get into what she does?
[06:50] Why did they name the founded company “Montage.”
[08:19] Going past analysis paralysis to start the business
[10:36] The company’s vision for the next seven years
[11:54] Montage headquarters, branches, and their mode of operations
[13:36] Navigating the COVID pandemic
[15:28] How she has been helping her clients during this period
[17:40] What’s down the line for Montage
[19:22] Analysing all challenges for any possibilities of an opportunity
[21:44] Covid mitigation measures she has put in place for her team
[23:45] How she learned the virtue of servant leadership
[26:14] Golden takeaway nuggets from Mercedita
[27:10] Mercedita’s siblings and where she falls in the birth order
[27:47] Ending the show and call to action
Connect with Mercedita Roxas Murray